North End Motors – Multi-Channel Campaign

Conquest Email, Programmatic Display, CPC Social Media Campaign

Conquest Focused Multi-Channel Campaign

TrueMail Marketing was contracted by North End Motors in Canton, MA to generate both digital and foot traffic for their dealership. Originally, the campaign consisted of just a targeted email strategy. However, four months into the campaign TrueMail was able to incorporate a full Multi-Channel approach. At that point, we initiated a Programmatic Display Campaign along side some very targeted Social Media advertising.

How TrueMail Helped

Through a series of five separate campaigns, TrueMail was able to generate a total of 115 sales. The average profit per vehicle was not disclosed, however, you know what your average profit is, so just insert it for X within this formula: ROI = ((X x115) – $29,200)/X

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8 months

Length of Campaign

1,580,000

Emails Sent

1,793,113

Impressions Rendered

11.62%

Average Email Open Rate

9.65%

Average Email Click Thru Rate

0.18%

Average Display Click Thru Rate

14,878

Clicks from Email

694

Clicks from Display

403

Clicks from Facebook

15,975

Total Clicks Cross Platform

115

Vehicles Sold

139

Clicks per Sale

$29,200

Total Spent

$0.0163

Cost per Impression

$1.83

Cost per Click

$253.91

Cost per Sale