Edwards Nissan – Kia Multi-Channel Campaign

Email Campaign to In Market Auto Intenders with IP Linked Banner Ads

A Service-Centric Multi-Channel TrueMail Campaign

In an effort to build awareness of and drive appointments in their service department, Edwards Nissan
Kia employed a multi-channel service-centric TrueMail campaign complete with conquest email and IP
Linking Display. Prior to TrueMail, the client had experienced average results utilizing direct mail and PPC
advertising to promote their service department.

How TrueMail Helped

Within 2 months of running their mutli-channel campaign, Edwards Nissan Kia experienced a 563%
return on investment and reported 273 appointments directly attributed to TrueMail.

Results Summary

Mail Quantity = 50,000
Email Open Rate = 13.12%
Email CTR = 9.58%
Total Impressions = 150,000
Display CTR = 0.071%
273 Appointments Set

Four email deployments and IP linked display ads over a two month period.

273

Dealer Conquest Appointments

100,000

Total Emails Sent

150,000

Total Impressions

$8,500.00

Campaign Cost over a two month period

$64,791.49

Total Campaign Income

$56,291.49

Total Profit

5.6:1

Return on Investment

$31.14

Marketing Cost per Appointment Set