Blossom Chevrolet Multi-Channel Campaign

Email Campaign, Email List, SEO Content Management

A Conquest Sales Multi -Channel TrueMail Campaign

A region leading dealership in Indiana, Blossom Chevrolet wanted to maximize their consumer engagement and brand awareness in their Indianapolis market. While their stand alone email marketing campaign strategy was working great for 6 months prior averaging 29 units sold per month, we knew that with additional, and more frequent digital brand exposure we could increase return on our client’s investment.

How TrueMail Helped

Over a four month period TMM identified a 41% increase in sales generated from the Multi-channel Approach with a Gross Profit increase of 48.9% to $98,162.26

Results Summary

Email Quantity = 800,000
Email Open Rate = 17.23%
Email CTR = 10.25%
Total Impressions =1,600,000
Display CTR = 0.057%
167 vehicles sold
8 Email Deployments and IP Linking Display Over 4 Months

167

Vehicles Sold

23,356

Total Clicks Driven to Website

800,000

Total Emails Sent

$392,649.05

Gross Campaign Profit

1,600,000

Total Impressions

65%

More Clicks Than Through Email Alone

$17,000

Campaign Cost over a four month period

$375,649.05

Return on Investment